Most brokers have a book of employee benefits groups—but no systematic way to capture Medicare opportunities as those employees age out. MediMatch changes that by creating a predictable, warm-lead pipeline from your existing book of business.
This isn't your primary value story—the real value is claims savings for your employer clients. But the Medicare growth opportunity is significant supportive evidence that MediMatch delivers ROI for brokers, not just employers.
The Hidden Pipeline in Your Benefits Book
Single Mid-Sized Employer Group
Typical mid-sized employer group
Natural demographic shift every year
Per group, every year—most go to other brokers or direct enrollment
That's 30–50 warm Medicare leads per year, per group—and they already know you because you're their benefits broker.
Scale It: Early Rollout Example
Conservative Early Rollout: 10 Employer Groups
Even a small rollout creates a significant pipeline. Here's the math:
300–500 Medicare-eligible employees per year from just 10 employer groups. Without MediMatch, most of these opportunities go elsewhere. With MediMatch, you capture a meaningful percentage.
The Conversion Math
You won't enroll every Medicare-eligible employee—nor should that be the goal. But even a 10% increase in timely conversion rate delivers significant results.
Commission Calculator (10 Groups)
$15K–$25K in first-year commission from a small rollout—plus renewals, referrals, and the compounding effect of year-over-year growth.
Scale It Further: 25 Groups
Scaling to 50 Groups
As MediMatch becomes part of your standard offering, the pipeline grows exponentially:
Why This Matters for Brokers
These employees already know you as their benefits broker. The trust is built, the relationship exists—MediMatch just extends it into Medicare.
Every year, 3–5% of every group ages into Medicare. MediMatch turns this demographic reality into a reliable lead source.
First-year commission is just the start. Renewals compound, referrals grow (friends/family), and your Medicare book becomes a revenue engine.
When you solve the "what happens at 65?" problem, you differentiate your agency and improve group retention. Medicare growth supports group retention.
Most brokers have no systematic Medicare bridge. MediMatch makes you the broker who has an answer—and a solution—for aging employees.
MediMatch handles intake, education, and qualification. You get dashboard access to prepared leads—medications, providers, priorities already captured.
The Referral Multiplier
The math above only counts employees from your employer groups. But Medicare enrollees refer friends, family, and former colleagues—often at higher rates than other lead sources because the experience is so seamless.
If every 10 MediMatch enrollments generates 2–3 referrals, your 50 incremental enrollments become 60–65 total enrollments—$30K–$32K in first-year commission instead of $25K. Over time, referrals can double your Medicare pipeline.
The Bottom Line
Claims savings is your primary value story—that's what sells employer groups and differentiates your agency. But Medicare book growth is significant supportive evidence that MediMatch delivers ROI for brokers:
Claims avoidance, better plan performance, compliant offboarding
Predictable Medicare pipeline, recurring commission, competitive differentiation
Clear guidance, no confusion, seamless transition to Medicare
Even a small rollout can generate $15K–$25K in annual commission—and as you scale MediMatch across your book, that number grows to $50K, $75K, $100K+ per year. That's not just a nice-to-have. That's a new revenue line.